Beginning with the logo, the Chelsea Brewing Company needed a fresher, cleaner look to its dated, complicated look. The microbrewery brings its beer all throughout Manhattan, so the brewery needed to come up with eye-catching tap handles that can be noticed in a tight busy NYC pub. Consistent fonts are used for the CBC namesake and the labels refer to the concept of the name and the tradition of the labels that came before.
The prints of the Pumpkin Pie Ale shirts were featured on an
(Seen at 7:30 of the video)
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